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May 12-16
Tuesday, May 13
Barry Moltz
To purchase a copy of the book:
Bounce!
You Need to Be a Little Crazy
TIPS:
1. Find a Potential Business Partner. Find people who share your passion, drive and commitment for the product or service you're selling. This way, you'll be able to combine and share financial capital, resources and expenses. Also, you're building a strong personal and professional support structure as you will need it.
2. Show me the customers. Know your market, do some informal market research by canvassing people about your product or service, whether they'd make the purchase and for how much. It's the best way to gauge if there is a market for what you're offering and enable you to set an appropriate pricing structure.
3. Establish immediate cash flow where possible. Be mindful of cash flow, rather than profit when getting started. Ask customers to pay in advance, with cash, or leave a deposit. If you can get your customers to pay a deposit or pay you when you deliver your product, your company will be stronger.
4. Pick the Niche. In the beginning, focus on being the best at delivering one thing. Don't stretch yourself and resources too thin.
5. Give Outstanding Customer Service. Great customer service, unless you are a utility company, is the only sustainable competitive advantage. Do it!
6. Be Thrifty. It's your money. Spend no dollar before its time. Find resources that are both variable and available. Don't unnecessarily grow yourself broke by increasing your fixed overhead costs.
7. Don't Bet the Farm (or any other part of your property). Many times, businesses need to evolve and change. Don't bet all of your money on the initial vision of your company. Keep some of your money in reserve in case you need to alter your direction.
Stedman Graham
AthletesAgainstDrugs.com
AAD Celebrity Gala
The Hilton Lisle/Naperville
Regency Ballroom
3003 Corporate West Drive
Lisle
5:30 p.m.
AAD Celebrity Golf Challenge
White Eagle Golf Club
3400 Club Dr.
Naperville, IL
Registration begins at 8:30 a.m.
Arianna Huffington
To purchase a copy of the book:
Right Is Wrong: How the Lunatic Fringe Hijacked America, Shredded the Constitution, and Made Us All Less Safe
Event
7:00 p.m.
Borders
830 N Michigan Ave.
Chef Gale Gand
TRU
676 N Saint Clair St.
Chicago
www.trurestaurant.com
The recipes are posted at: www.wgntv.com/recipes
Wednesday, May 14
Fareed Zakaria
To purchase a copy of the book:
The Post-American World
Event:
Tuesday, May 13
Hilton Chicago
720 South Michigan Avenue, second floor
5:30 registration/reception
6 p.m. 1/2 hour presentation
Followed by 1/2 hour q & a
7:15 book signing
Julie Edelman
To purchase a copy of the book:
The Ultimate Accidental Housewife
Thursday, May 15
Botanic Backyard
A Bloomin' Sale
May 17-18
10 a.m. to 3 p.m.
(847) 835-5440
www.chicagobotanic.org
QUESTION:
Can you recommend plants that deer won't eat? --Don from Willard, Wisconsin
TIPS:
Perennials: Yarrow, Lady's mantle, columbine
Shrubs: boxwood, spirea, smokebush, forsythia
Trees: ginkgos, birch, redbud, beech
Protect new growth with netting
Repellents are costly, smell and need to be re-applied
QUESTION:
What is an "invasive" plant? --Megan from Buffalo Grove
TIPS:
Buckthorn, garlic mustard extremely invasive
Invasives compete with natives for water and light; invasives always win
Replace according to landscape needs; use Serbian spruce, hemlock, and arborvitae
Shrubs: dogwoods, viburnums, hydrangea
Perennials: black-eyed Susan's, sedges, grasses, woodland Joe-Pye weed
Sara Moulton
The recipe is posted at: www.wgntv.com/recipes
Please note the Gourmet Wine Cellar event is sold out. Tickets are not available at the door.
Friday, May 16
Live Music - Paddy Casey
Appearing:
Tonight
Vic Theatre
3145 N Sheffield Avenue
www.paddycasey.com
To purchase a copy of the cd:
Addicted to Company
Meet Nick Chavez
Saturday, May 17
Ulta
456 E. Rand Road
Arlington Heights
www.qvc.com
Wolfgang Puck
The recipe is posted at: www.wgntv.com/recipes
Copyright © 2008, WGN-TV
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